As the rate of obesity climbs rapidly, fitness products and workout programs are starting to grow rapidly, and in huge numbers. With the growing competition, different companies have to come up with something that cuts them above the rest. This is where advertising strategies come in; through commercials, they can easily reach the public and convince them to buy their product.
Weight loss commercials are everywhere, on televisions, on billboards, in magazines and the on web – all promising fast and obvious results. However, most of the weight loss commercials aren’t being truthful to their claims. They mislead people and give the wrong information to make their products look better.
If you are planning to lose weight, don’t waste your hard-earned cash on these false claims. Beware of products and fitness plans that seem too good to be true, because they are just that. Behind these weight loss commercials are stories far from what they portray on commercials.
Here are seven things weight loss commercials don’t show you:
1. The Models Use A Different Weight Loss Plan
What other way to convince people that their weight loss program works effectively than using skinny Minnie models who show how much weight they have lost and how it has improved their lives, right? But, the truth behind these videos and photos is,
those individuals pushing beyond their limits to give what the producer wants.These individuals are starving themselves to death and working their butts off to either maintain a low weight or to lose weight in a short period of time.
They use diet routines which are far from the fitness programs they are selling to consumers. Or, if they do follow the same routine, the time frame is a big, fat lie. They could say the improvements in the before and after photos took place in just two weeks, when in fact it took the models two or three months to achieve the results.
2. They Fake The “Before And After” Pictures
Have you noticed the “before” pictures are somewhat gloomy? They intentionally want the models to look sad while taking the before photos, so it conveys the message that being overweight is making them unhappy and miserable.
And if they think the model is not fat enough, they use old photos with the model at their maximum weight to make it appear that their program can make you lose a lot of pounds in no time at all.
Another tactic is to have the model slouch to create a double chin and heavier appearance. But what about the “after” photos? They show lean models with happy faces in a well-lit background behind them. After an intense free makeover, who would not be happy?
Technology also plays a key role in creating these fake photos. With the use of proper studio lighting, they can create an illusion of developed muscles. With Photoshop and other photo editing apps, they can easily make the arms and thighs appear more slender, or they cut off the head and put it another person’s body. Some companies even steal photos and use them in their own ads.
3. They Create False Customer Testimonials
“I tried almost everything, but only this product works for me,” or “It’s amazing how I lost so much weight in just a month,” are the common lines you will hear from the models. Sadly, no matter how inspiring these testimonials are, they are not telling the truth. It’s easy to make up stories if it earns you more than just a few dollars.
Another thing, these individuals choose their lines well, so they can come up with something that most people can relate to. On the other hand, you can’t put the blame on them; they are just doing what they were paid to do.
4. The Models Use A Little Extra Help
After losing a lot of weight, it is difficult to drop more pounds. However, this is not reason enough to stray from their weight loss goals.
If the models are not starving themselves to death, they take water retention pills and laxatives to induce urination and bowel movements. Apart from frequent trips to the comfort room, these products are harmful to the body if people use them regularly, and for all the wrong reasons.
Binging and purging is another tactic ultra-thin models use to keep their weight to a minimum. The practice of eating a lot of food, and then forcing yourself to vomit it all back out is not only disgusting, it is downright dangerous to your health.
5. The Models Are In A Monitored Program
Unlike you who would be doing your weight loss program at home, the top models have actual professional trainers to monitor their progress. If the models are showing poor or no developments, they get motivation through rewards and punishments in the form of more modeling jobs or rejections.
For example, the models that get to lose the biggest amount of weight gets a sufficient amount of monetary reward in the form of more jobs and clients. As a result, the other models will work harder so they can get more modeling work, too.
6. They Don’t Talk About The Harm Of Limiting Your Caloric Intake
Some weight loss commercials tend to focus only on how effective their program or product is. For example, they tell people to limit their food and calorie intake, and then work out more.
Yes, this can help you lose weight, but only for a short period. Eating less and limiting your calorie intake deprives your body of energy and nutrient sources.
Your brain needs calories to function well. One health expert said, when there is not enough amount of calories in your body, your brain sends “hunger” messages telling your stomach to eat more. Thus, limiting your calorie intake is not a good idea in losing weight.
Additionally, cutting down on fatty foods in your diet can make your brain sensitive to stressors and increases the risk of depression.
Instead of eating less and keeping count of your calorie intake, you should limit your intake of refined carbohydrates found in processed foods and eat foods that contain healthy fats. Do not focus too much on how much you eat, instead, focus on what you eat.
7. They Don’t Tell You Spot Reduction Is Next To Impossible
“Drink this and you’ll get a flat,” or “Do a hundred of crunches a day to get the perfect six-pack abs.” If losing belly fat were this easy, then everyone would be happy to flaunt their flat abdomens.
There is no way you can burn fat in just a certain spot of your body. In order for you to lose belly fat, you have to reduce your overall body fat, too.
A well-balanced diet with regular exercise and changes in your lifestyle is the most effective way to lose body fat. Crunches can tone your muscles, but it won’t get you well-toned abs.
Everyone wants a quick fix. No sweat, no fret. However, losing weight does not happen overnight, like what the weight loss commercials show you. It took time to gain the weight, and it will also take time to lose it, as well. Small changes can make a big difference, so go for healthy foods, drink more water, exercise regularly and get plenty of rest, too.